Glossary of SEO Terms: Anchor Text: "Linked Text" Anchor text is the text that you click on to activate and follow a hyperlink to another web page or another web site. Alt Tag : Alt tag refers to the text that is associated with an image. This originated from when web browsers were not universally available as "Graphical Browsers" so the "Alt text" was a description used to describe the image. Now adays it is also used in the "mouseover" text popup that appears when you move your mouse over a graphical image. Cloaking: Method by which specific content is served up to the search engine spider that is different then what the normal surfer sees. CPC: Cost per click. This is a frequent term used in PPC terminology. It refers to the cost associated with each click. CPA: Cost per Acquisition or also known as Cost Per Sale. This is typically an average dollar amount to the total cost in clicks it takes to convert to a sale. Conversion Ratio: The conversion ratio is the average number of visitors who visit the site who make a purchase or perform some sort of action. (register as a customer, etc). Conversion ratios vary by the type of traffic you are getting. More "Targetted" traffic typically means higher conversion rates. Doorway pages: Pages setup specificly for search engines. Once the visitor reaches the page, they are then redirected to another website. Hits: This generally means ALL requests from a webserver including requests by a web browser for html pages, jpeg's, gif's and other images. Hits is a phrase often thrown around but is generally not very meaningful in quantitfying search engine traffic. PPC: Pay Per Click. PageRank: Formula developed by Google to determine a web pages "inbound link ranking" Often referred to as "PR" value. PageViews: Number of times your webpage was viewed. Includes duplicate views by the same visitor. ROI: Return on Investment. A quantitative analysis of investment in advertising and marketing budgets and the resulting return on the investment. SEO: Search Engine Optimization. SEM: Search Engine Marketing. SERPS: Search Engine Result Pages. SPAM: Unscrupulous or unethical means of inflating results. Usually deteriorates the quality of listings and often results in penalties or being banned from a search engine. Unique Visitors: Total number of unique visitors to your website or web page. URL: Refers to an http:// hyperlink such as http://dohungtmdt.blogspot.com/ |
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